Once upon a time, workout videos were found at rental stores or for purchase, along with the typical home workout video. There are television series, movies, and other story lines dedicated to the use of workout videos, personal fitness gurus, and more. Now in the era of the World Wide Web, social media and online technology, workout videos have become a key aspect of the world of fitness Instagram influencers. Many companies, organizations, and individuals are finding that social media videos are a great way to spread messages in an effective and relevant manner. Although it may seem as easy as capturing footage and placing it online, workout video production is anything but. Below are five mistakes to avoid when it comes to producing a good workout video.
Poor Production Values
Regardless of the type of video being created, it is important to adhere to production values and standards. This is easier to do when the standards and values are known and understood. For those who are new to the world of fitness videos, be sure to research wha
t constitutes basic production standards. Using the proper equipment, lighting, timing, and more all come together to create a video that is easy to watch, hear and most of all, understand and be compelled by. The most creative idea or compelling concept can by completely overshadowed by poor lighting, grainy images and muffled sound. Not sure if the lighting is right? Do a test run, measure twice and cut once applies to sewing and Internet videos.
How To Work out Like A Pro
When it comes to working with a professional in the world of Internet video production, be sure to take the advice seriously. The niche expertise of this medium may be different than other video efforts, but those in the field know how to make an online video shine like any other. Understand that production, post production and other aspects of the process may be different and don’t be afraid to embrace the change. Additionally, make sure to have top-of-the-line workout equipment. Using a training machine with poor ratings will decrease your credibility. Instead, use equipment that you have tried in the past and are comfortable recommending. For example, shooting a video a rusty and loud treadmill will not garner more views. While producing a workout video with a modern and popular machine, like the StreetStrider elliptical bicycle will get more views and shares across the web as it’s a unique and innovative fitness machine. For example, filming a video, like the o
ne below that clearly showcases how to ride the StreetStrider outdoor elliptical bike will get you more clicks than a video with bad lighting and low energy.
No Clear Concept
Making a video for the sake of making a video is not a useful thing. Making a video to showcase or sell a product, service, story, idea or cause requires a clear concept. By clearly defining the purpose of the video, it is easy to begin to find the creative platform that will showcase the concept in a clear and effective way. At the same time, this creative process will also help to dictate the production process and standards that are needed to ensure the concept is clear to the audience.
There is a joke that everything found on the Internet is true. What isn’t funny is when the joke is on the bad writing associated with Internet videos. Perhaps a decade or two ago the Internet was a somewhat disregarded research and information source, but in today’s world it is the standard. Along with this change in information status, has come a change in entertainment, marketing, and sales status, along with a lot more. Don’t think that an Internet video won’t be seen and the writing can be mediocre. Chances are, the video will be seen and that is why the writing needs to be above standard.